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High School Agricultural Communications III

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As the global need for agricultural products grows, so does the need for effective communication between consumers and producers. Agricultural Communications 3 combines agricultural topics and science with the application of communication studies. Students continue the study of visual, verbal, and written techniques to communicate agricultural information to consumers, businesses, and government agencies. This course will provide real-world practice in writing, speaking, photography, graphic design, and web communication to prepare students to report and present agricultural topics with a detailed knowledge aimed to gain attention. Students will create a communications campaign, learn how to use social media to deliver communication messages, prepare a media kit, produce persuasive videos, modify photographs, create a web page, and effectively use their voice to present and debate agricultural topics.

Segment One

Module 01 - Business Cooperatives

  • Origins of agricultural communications
  • Characteristics of agricultural communicators
  • Risk and crisis communication
  • Research methods
  • Business structures
  • Cooperatives

Module 02 - Speech and Debate

  • Characteristics of an effective public speaker
  • Effective feedback
  • Constructive criticism
  • Process of evaluating a speech
  • Visual aids
  • Non-verbal cues
  • Process of presenting a speech
  • Conduct a debate
  • Write a debate

Module 03 - Audio and Video

  • Analyzing persuasive media
  • Creating persuasive media
  • Analyzing an informational video
  • Creating an informational video
  • Podcasts

Segment Two

Module 04 - News Media

  • Media relations
  • Media kit
  • Professional email
  • Backgrounder
  • Fact sheet
  • News release
  • Public service announcement
  • Mock interview
  • Job interview
  • Cover story
  • Feature story
  • Advance story
  • Follow-up story
  • Edit photographs
  • Create captions

Module 05 - Online and Social Media

  • New media
  • Social media
  • Credible and reliable social media
  • Digital footprint
  • Online reputation
  • Website design
  • HTML basics
  • Mobile apps

Module 06 - Communications Campaigns

  • ´╗┐Integrated marketing campaign
  • Communications campaign team
  • Campaign development process
  • Client profile
  • Campaign objectives
  • SWOT analysis
  • Campaign strategies
  • Media cost planner
  • Marketing materials
  • Graphic design