Marketing Your School or District - Part 1
How to Attract Families to Your School and Increase Enrollment
With the rise of school choice policies like vouchers, education savings accounts, and expanded school choice options, families now have more freedom than ever to choose where their children learn.
Parents are actively seeking schools that align with their values, priorities, and children's unique needs. Whether you're a public, private, or charter school, the message is clear: you're competing for enrollment.
To stay competitive, schools must promote themselves effectively and stand out in a crowded landscape. This guide will provide school and district leaders with:
- Insights to effectively promote your school or district to increase enrollment.
- A checklist for conducting research to help navigate K-12 education locally.
- Worksheets to develop your school’s vision, mission, and commitment statements.
- Tips to identify who would most likely enroll with your school and define your goals.
- Best practices for creating a school logo, color scheme, tone of voice, and school identity toolkit.
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