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High School Hospitality and Tourism Marketing Management

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  • N NCAA Eligible
  • H Honors Available
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Suggested Prerequisites

Introduction to Hospitality & Tourism, Technology for Hospitality

Description

In this honors-level course—the third and final in the hospitality and tourism program of study—you’ll learn about the marketing principles, social media strategies, and operational procedures that marketing professionals must know. You’ll learn about the sales and management techniques, industry regulations, and entrepreneurship skills necessary to succeed in the industry. Through a series of creative projects, you’ll also explore how the marketing department works alongside other departments to meet sales goals and ensure the company’s success. This course is a part of the Career and Technical Education programs,

Module One: Be the Brand 

-Brand Identity 

-Consistency 

-The Role of Marketing 

-Target Markets 

-Competition  

-Social Media Marketing 

-Sustainable Practices 


 

Module Two: Relate and Retain 

-Guest Services Strategies 

-Guest Surveys 

-Security and Emergency Policies 

-Diversity and Communication 

-Workplace Etiquette 

-Resolving Conflict 

-Employee Empowerment 


 

Module Three: Sell for Success 

-Motivation in Sales 

-Effective Sales Techniques 

-Identifying Your Customer 

-Business vs Leisure Travelers 

-Tourism Packages 

-Motivating a Sales Team 

-Using the Internet for Sales 


 

Module Four: Produce a Profit 

-Business Structures 

-Creating SOPs 

-Finance 

-Revenue and Cost Centers 

-Budgets 

-Invoicing and Billing 

-Industry Regulations 


 

Module Five: Stack the Skills 

-Ethics 

-Self-Evaluation 

-Career Growth Plans 

-Business Etiquette 

-Applying Networking Skills 

-Ethical Social Media Use 

-Leadership Skills 

-Leadership Skills 

-Organizational Structures 

-Hospitality Career Pathways